Tablets are becoming more and more popular. Over half of the tablets being used in a business environment were given out by employers, and tablet prices are beginning to drop significantly. Just in the last few days, Google has introduced a Nexus tablet with a price tag of less than $200 – significantly less than a laptop computer. So how can you begin to optimize your website for business from tablets? How can you benefit from the sudden surge towards using them?
Use Lots of Video
Most tablets are designed to watch TV on the go. The first tablet computers - before they were called tablets – were designed just to watch movies and the like while travelling. Most tablets today still have features that enable them to play movies at any given time. Take advantage of this and put videos on your website. Upload interesting content that pertains to what you do. For example, if you’re an SEO expert, instead of explaining what you do in text, make a video that helps people understand SEO.
Take a Good Look at Mobile Advertising
Mobile ads are getting tons of attention because of the amount of people using tablets. Take a good look into the mobile ad market and see if you can’t get an ad or two on popular applications. If you’re an SEO company, getting an ad on an application that helps with keywording is an excellent idea.
Make Sure Your Website is Optimized
This may seem like it’s intuitive, but many people don’t understand what mobile optimization really means. For example, small text on a tablet is death to your website. Even if people can increase the size of your page to read what’s going on, it’s much preferable if they can just read it without having to enlarge and scroll around. Make sure your text is a reasonable size, you aren’t using any large graphics, and that your contact information is clickable so anyone can call or e-mail you no matter where they are on your website.
