So your website isn’t doing its best, and your business isn’t making sales. You’ve designed everything perfectly. Your content is easy to read. Your layout is simple. You just can’t seem to figure out what’s stopping people from coming to your website. When in doubt, keep developing until you find out the answer – with that in mind, here are two more tips to help you along your way.
Don't Limit Yourself to One Browser
Even though a few browsers dominate most of the market, that doesn't mean there aren't other browsers out there. Test your website on IE, Firefox, Safari and Chrome to make sure it looks almost exactly the same on any of them. If it doesn't, start tweaking your code until it does. Once it works well on those four browsers, start testing smaller browsers such as Opera and Netscape. Just ensuring that your website works across all platforms can impress those who choose not to use large, well-known browsers, and that can score you new business and kudos.
1,000 Words = Picture
Visitors don't want to look at your site and see a large amount of images loading, because oftentimes they aren't patient enough to wait for them to all finish. However, that doesn't mean you shouldn't be including lots of images on your website. When a customer comes to buy a product, they expect that a picture is present so they don't have to go to a different website to see what they're buying. Use small thumbnail pictures so your web pages load quickly and with ease. Make sure the images you are using are also high quality - a bad picture is even worse than no picture at all. Spend a few hundred dollars on a camera and take a few moments to take pictures of what you have for sale.
