People do a lot of dumb things during the season. Some of them do these things out of desperation; they simply know that if their company doesn’t sell enough items this season, that will be it for them. Some do it because they’re ignorant and haven ever run a holiday marketing campaign before, and they make the same old mistakes that those before them have made. No matter what the reason, a lot of people do it wrong. Don’t be one of those people. Check out the tips below to help you get on the right track today.
Think About Viral Hooks
Honestly, you can’t just make something go viral. Something going viral often has very much to do with randomness and the ebb and flow of popularity. But that doesn’t mean you can’t try to make something go viral. Think about a wishlist. A wishlist has all of your favorite items on it and allows you to save your favorite products – and then you can share it via social networks and email.
So if you wanted to buy your wife a gift but didn’t feel confident enough about your knowledge of what she likes, you probably wouldn’t buy it. But if she then created a wishlist and emailed it to you, you’d probably check it out and look at it – because it’s convenient. This is a great example of a potential viral hook. Give people a reason to share something.
Let Your Results Drive the Company
The best online marketing is driven purely by data. Finally, you can put aside all of that wisdom about practices and egos and focus on what really works. Find out what works for you by looking at your email marketing data, popularity of certain deals, and which things resulted in clickthroughs. What gained you loyal customers? Use those things more often.
