Want new clients? Check out the tips below from professional company owner Truman Hedding, who has found success through his website.
No Pages on Top of Pages
"Interstitial pages affect the repeat visits to your site no matter how big your company is. Users simply don't like ads shoved in their face. Forbes uses interstitial pages, but they are an exception; they carry years of trust and credibility. Personally, I continue to visit Forbes.com because I know the end result is what I'm looking for, but others will not," Hedding says.
Interstitial is just a fancy term for a webpage that has another page pop up on top of it. Usually, the webpage is acting as an advertisement for a new e-book or a discounted service for the day. Nothing will irritate clients more. Instead of doing this, advertise your new e-book on the side of your page, or place a banner at the top of your page that talks about your new service.
Ever Heard of Google Analytics?
"Heat map tracking gives you insight to what content users like and don't like. For example, on a recent site we promoted, we used Heat Map tracking and found that an inconspicuous link on the footer was the most clicked element on the page. We moved the link to the top of the page and enhanced the message on that page, which resulted in a 50 percent conversion rate,” says Hedding.
Heat maps are commonly used to identify problems on pages. You can find something similar to a heat map using Google Analytics. Google will tell you how long someone’s been on a page, whether they stayed to buy, and how long they browsed your website. Use Analytics to see which pages are effective and which pages you should remove or redesign to look and act more like your successful pages.
